The article I chose was about Super Bowl LIX because what better way to advertise your business than on the big stage? Known to have some of the biggest brands from tech giants like Apple, to car companies like Toyota and Honda. Companies are willing to spend millions of dollars just to advertise during a yearly event for a 30-second advertisement that millions of Americans watch every year. High-profile companies, often use celebrities to appear in their ads, and advertisements are some of the most viewed videos on social media.
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| https://www.marketingdive.com/news/ad-tracker-super-bowl-lix-marketing-campaigns/730932/ This year, the Super Bowl happens on February 9th, 2025. The company Fox, sold out all of its Super Bowl advertising inventory for just a 30-second advertisement for around $7 million. Brands have already started to reveal when they are supposed to appear during the Super Bowl. Just like how Sketchers announced their big plans for their company only three months after last year's appearance. Which can keep consumer interest in their brand. This seems to work as the 2024 Super Bowl, which was broadcast by CBS, had up to 115 million viewers. As well as their being talks of their ongoing experimenting with using Artificial intelligence (AI). However, there is no clear intent on what the marketer's strategies will be for the upcoming event. It will most likely be the common strategy of using celebrities to appear in advertising, though many believe this has become more overdone through the years. This Super Bowl LIX halftime show will be headlined by Kendrick Lamar, Known to be one of the biggest artists of the past year, this is bound to increase viewership, from music enjoyers. Sponsored by Apple Music had had a decade-long run by Pepsi and its third consecutive year sponsoring. This year, the Super Bowl LIX will be played at Ceasars Superdome in New Orleans The value proposition for the Super Bowl is its ability to provide its platform to brands, to use for exposure of their brands, to their huge audience. As well as its ability to have memorable commercials that are seen for millions, for their products. This can mean unveiling a new product, or even a new sales strategy. The biggest challenge for the Super Bowl is finding interest in the teams that are playing or finding artists for the halftime show that millions of viewers enjoy. The marketing approach is unique because more people are interested in the advertising and the halftime show. With millions just tuning in for the commercials that companies make, they are known to be some of the best commercials of the year. Appealing to anyone of any age with companies like Disney for kids, and car companies for adults The marketing solution is great because it has brands that appeal to customers' needs like insurance, or health companies that can be promoted through the Super Bowl. The Super Bowl is a great idea, but I often wonder why not advertise companies through selling merchandise like cups with sponsors on it? I learned of the marketing strategy the Super Bowl has and how many brands use it to their advantage for brand exposure. |
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